How To Build Reach?
Last week I analyzed my blog stats. I noticed the impact of social channels. I was wondering how I could build up my reach. Below you can read what I have learned.
Sharing my blog posts on social channels is a great way to get it out. After some desk research I learned I need to share my Blog Posts multiple times on my social channels. So when it’s out, for the first time, I schedule it (either automated or manually).
Here’s my schedule:
• Twitter: 2 times on day 1, 1 time on days 3 and 5, 1 time per week for 4 weeks
• LinkedIn: 1 time on day 1, 1 time per week on for weeks 2-4
Beside automated scheduling I use multiple messages. So I can measure what sticks. Here are some ways to design messages:
• Pull stats from the post
• Pull quotes from the post
• Ask a question related to the post
• Mention the blog author
• Use a few different versions of the headline
• Feature the image in the post
• Share someone’s thoughts on the post (such as a retweet with a comment)
• Use a relevant hashtag
It’s my first time I am using scheduled messages. So if you have any remarks or lessons, please post them!
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