HOW TO: Create a Landing Page Design Concept in 10 Minutes

Quickly follow these 7 steps, using your gut instinct to make any critical decisions. Remember, any copy you dream up for the campaign can be revisited after consultation with the team/boss/client. At this point your goal is to construct a landing page template that tells a coherent story and is designed (in structural terms) to lead your customers to the watering hole.

1. State the primary offer in terms of the benefit to your customer

For example: “Get 20% of a new iPhone when you buy before October 16th”

2. Write a secondary line of copy to describe how they get it

“Register to receive a coupon you can print out and take to the Apple Store or use online. ”

3. Define the “hero shot” to be used

Choose from and describe: a photo, illustration, diagram, graphic, chart or series of steps that will represent the primary image for the page.

4. Write 5 simple bullet points that describe the offer

List the important characteristics covering a mix of benefits and features. Enhance the time sensitive urgency if relevant (it is in this case).

* Access the internet anywhere with the fastest iPhone ever (benefit)
* Built-in video camera (feature)
* Voice control (feature)
* Never get lost in a new city with the GPS and Compass (benefit)
* Now 20% cheaper, for one week only (urgency)

5. Write a Call to Action (CTA) that maintains the momentum of your headline

Keep it punchy and accurate: “Register for your iPhone discount coupon”

6. Do a napkin wireframe sketch

Quickly sketch out your concept in a simple wireframe on anything you have to write on. Include a footnote that says:

** This concept was produced in under 10 minutes and will become infinitely more awesome when our designers get their hands on it.

7. Prepare your elevator pitch

Write a 30-second description of everything you just accomplished in steps 1-6. It will impress the pants off anyone you discuss the campaign with. Oh, and do it in 30 seconds.